Taking a detour from her career in actuarial science to pursue her long lost love for the avant-garde, JUHI BENGANI stepped into the world of fashion in 2019 with a zest to celebrate the free spirited new-age woman who love to embrace their individualistic sense of style.

Been an avid admirer of contemporary prints ,floral motifs encrusted with hand embroidery in sumptous fabrics, her design philosophy and brand aesthetic has always revolved around trying to create a graceful marriage between the two.

The label focuses on creating romantic silhouettes in customized fits while incorporating an amalgamation of contemporary and
fusion styles.

Imbibing the contours and discipline of architecture, with every swell,arch  and curve exquisitely executed with an attention to detail ,each garment epitomises the perfect harmony of versatility and surrealism .

The brand works tirelessly to deliver designs that portray modern sensibility and feminine sartorial style reflecting the dynamic style-scape through a progressive lens.